Preserve asks consumers to recycle old toothbrushes

Preserve, which makes household products from recycled materials, has launching a new campaign to allow customers to mail back their toothbrushes for recycling.
The initiative is being launched with the help of consultancy firm Continuum, which helped Preserve roll out its "Gimme 5" #5 plastics recycling campaign at Whole Foods markets and other retailers.

In addition to the mail-back option for the toothbrushes, the product packaging was made lighter and now doubles as a mail back container when consumers are done with the toothbrush. Preserve recycles the toothbrushes into plastic building materials.

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Brush your teeth with Brita filters?

Brita has teamed up with Preserve, a leading maker of 100 percent recycled household consumer goods, to collect and recycle Brita pitcher filters. Preserve's Gimme 5 Program will transform the plastic from these filters into new Preserve products.

How to Participate:

  1. Dry the filter by shaking off excess water and setting it in a dry place for at least three days.
  2. Wrap the filter in a plastic grocery bag, and then pack it in a box. (Boxes and bags will be recycled.) If possible, please send multiple filters at a time.
  3. Mail filters via ground shipping to:

    Brita Canada Corporation
    PO Box 140 STN LCD Malton
    Mississauga, ON L4T 9Z9
    *Packages must be sent by prepaid postage. No postage collect will be accepted.

Preserve will recycle the Brita plastic pitcher filter casings into their eco-friendly, 100 percent recycled products such as toothbrushes, cups and cutting boards.

All Preserve plastic products are also recyclable, giving Brita filter materials a third life. The filter ingredients - activated carbon and ion exchange resin - will be regenerated for alternative use or converted into energy. A lifecycle assessment developed by Preserve determined that the benefits of keeping Brita filters out of landfills and making them into Preserve products outweigh the impact of shipping them for recycling.

See also Preserve Products' website.

[Source: Waste & Recycling News in August 2010 WasteWatch ]