The Circular Economy in Practice

Plenary Session, Thursday May 18, 10:30 - Noon

CSWhat the Heck does Circular have to do with the Economy? -- Christina Seidel, sonnevera international

Christina holds a PhD in Engineering Management, a Masters degree in Environmental Design (Environmental Science), as well as a B.Sc. in Mechanical Engineering.  She operates sonnevera international corp., a waste reduction consulting firm, and is the current Executive Director of the Recycling Council of Alberta. She is also currently co-chair of the National Zero Waste Council’s Circular Economy Working Group.

Christina loves rural life, choosing to live on a farm near Bluffton, Alberta, where she and her family raise Warmblood horses and enjoy many other outdoor activities.


MM Circular or Spinning in  Circles ...? -- Mikheal Metauro, Cascades
 Mikhael Metauro has grown up with Green in his blood, having been a part of the Cascades family for over 15 years in one capacity or another. With his undergraduate degree in Sales Strategy & Strategic Marketing, Mikhael currently works within the Recovery division of Cascades focusing on Business Development and Corporate Strategy.

Day in and day out Mikhael has the opportunity to deal with a wide range of customers from different market segments and backgrounds with various types of discarded material recovery needs. “Its amazing to see how more and more organizations are focusing on sustainability and have put the people power in place to start thinking about better ways to recover more and waste less. For me this is where my focus has been and always will be, working with organizations to help them achieve their sustainability goals through coaching, strategy planning and execution.” Mikhael believes in the power of the Cascades Family and is focused on creating a world where all materials have a positive end of life – a truly Circular Economy”

SWTextiles: A Challenge for the Circular Economy -- Sabine Weber, Sustainable Strategies & Solutions

Sabine worked for nearly twenty years in Europe as product manager/head of design in the fashion industry and international buyer/team leader in retail for different brands before she came to Canada six years ago. She worked as a college instructor and taught courses in fashion marketing, product knowledge, sustainable fashion, product management and international trade. While teaching at Humber College she discovered her passion for ethical and sustainable fashion and decided to go back to university to earn a Master’s degree in Environment and Resource Studies at U Waterloo with a focus in waste management and social marketing. In her thesis she examined textile waste and studied the ways consumers manage their unwanted garments in order to developed strategies to change behaviour. In December 2015 she founded Sustainable Strategies & Solutions, for which she currently works on different consulting projects. One of her projects in 2016 was the Tip of the Iceberg Textile Diversion Symposium in Markham and in 2017 she conducted a social marketing campaign for textile diversion at Seneca College.