New HP Notebook with No Packaging

HP has developed a new notebook PC which is sold directly in a messenger bag, virtually eliminating all consumer packaging.

As part of a design challenge by super retailer Wal-Mart, HP developed the concept of selling a laptop computer directly in a stylish messenger bag.

The new retail concept reduces consumer packaging by 97% for each laptop sold. Each new laptop is shipped in a master box of three to retailers like Wal-Mart. Factoring in the box and master carton, the total reduction of overall packaging waste is 65%.

The HP Pavilion dv6929wm Entertainment Notebook PC is sold in the unique HP Protect Messenger Bag, which guards the notebook during shipping and is put directly on a Walmart shelf. Customers leave Walmart with just their new notebook, accessories and a convenient, reusable messenger bag— and avoid the hassle and waste of boxes and excess packaging. The HP Protect Messenger Bag is made from 100% recycled materials.

(Source: Recycling Council of Ontario in August 2008 WasteWatch)

Back to E-Waste main page

Back to Resources main page

Back to Home page